Logorama is a 16-minute French animated film written and directed by H5/ François Alaux, Hervé de Crécy and Ludovic Houplain, and produced by Autour de Minuit. The film depicts events in a stylized Los Angeles, and is told entirely through the use of more than 2,500 contemporary and historical logos and mascots. The film won the Prix Kodak at the 2009 Cannes Film Festival and the Academy Award for Best Animated Short Film at the 82nd Academy Awards.
The entirety of Logorama is made up of brand images and logos, with these brand images and logos used to represent characters, props, locations, vehicles, and other content. Notable uses within the film include the McDonald’s mascot Ronald McDonald used to depict the villain, and two Michelin Men used to depict the protagonist cops.
Logorama explores the extent to which logos are embedded in our daily existence. H5 members said, “Logorama presents us with an over-marketed world built only from logos and real trademarks that are destroyed by a series of natural disasters (including an earthquake and a tidal wave of oil).
Logotypes are used to describe an alarming universe (similar to the one that we are living in) with all the graphic signs that accompany us everyday [sic] in our lives. This over-organized universe is violently transformed by the cataclysm becoming fantastic and absurd. It shows the victory of the creative against the rational, where nature and human fantasy triumph.”
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