10 reasons why having a website is essential for your business

By Eamon on November 16, 2012 in Web Design
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  1. You stop being invisible – 93% of people are typing their problems or needs into a search engine and are researching the companies that appear. No one is using phone books any more. Search engines refine searches to show local results so you are not competing with similar businesses all over the world, just ones in your area. If you are not seen you are missing out on potential customers.
  2. It establishes credibility – When consumers can’t find a company online it raises issues. Does this company exist? Can I trust them? When you have a good website it gives people peace of mind about your business.  By creating a website, you set up shop on the internet and show customers that this is where they can come to find information about you, read article that you’ve written and learn more about your company. These things build authority.
  3.  It helps your clients find your contact information – if people lose your business card a website enables them to look you up online and find your contact information quickly and easily.
  4. You have the opportunity to attract more customers by opening up your business to a new market – The internet is full of potential customers who want what you have to offer.
  5.  It’s a great way to build your brand – It gives you unlimited freedom to determine how your business looks to your customers, helping you to develop a strong reputation that can literally reach the entire world. Think of it as as extension of your sales staff helping you to generate leads.
  6. 10 reasons why having a website is essential for your businessYour business website can turn cold leads into warm leads – by writing and publishing articles on your website, people can read about your expertise before committing to a phone call or appointment.
  7.  A website makes it easy for existing clients to refer you to more clients if you have a website. The referral may hit a dead end if you don’t.
  8.  It’s easy to update – Printed  material can be expensive and troublesome to keep updated. With a website you can easily make changes to your product or service, opening hours, menus etc.
  9. A website provides affordable and flexible advertising – By using free online marketing tools such as social media , there are customers just waiting to happen.  Social media also gets your customers more involved. Customers who are more involved with your brand have more loyalty and will drive up the possibility of new referrals.
  10. You can access Google Analytics which makes it easy for you to track and analyze data about how people are getting to your website and whats performing well. You can then amend your business strategy to maximize sales.

 

So there you have it. 10 reasons why having a website is essential for your business. Are you convinced? If so and need some further advice or want information on getting a website designed or re-designed, give Ustudio a call and we can have a chat over a coffee and get you the website your business deserves. Contact Ustudio

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